From the book · Unleash Your Business With AI
Chapter 13: WhatsApp is your shopfront
The 2 prompts from Chapter 13, ready to copy, with the chapter's mistakes to avoid and three tasks for this week.
Tidy the counter before you automate anything
Copy this prompt
Below are the saved replies our team sends to customers on WhatsApp. They contain no customer details, bank details or account numbers. [paste your most-used replies] Task: rewrite them in one consistent tone: warm, clear and short. - Keep every fact exactly the same: prices, timings, policies, names. - Do not add offers, promises or urgency. - Keep each reply under [number, e.g. 60] words. - Give each reply a short name our staff can search for, such as "timings". - At the end, list anything that looks unclear, out of date or contradictory. Do not fix those yourself.
What you should get back: the same replies in one voice, each with a short name, plus a list of doubts for you to settle.
Check: read each rewritten reply against the original. AI should not change a fact, but you confirm.
That's the first one
Open the rest, free
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- Broadcasts: consent first, then usefulness
- Mistakes to avoid
- Do this week
Broadcasts: consent first, then usefulness
Copy this prompt
[Paste your business note] Audience: [e.g. retailers who ordered in the last 12 months and agreed to receive updates] Purpose: [e.g. announce the festive range / share a restock / remind about the order cut-off] Facts: [paste the product facts, and any dates or offers I have confirmed] Task: write one WhatsApp broadcast under 80 words. - Open with what is useful to the reader, not with our name. - Include one clear action, e.g. "Reply YES for the catalogue PDF". - End with: "Reply STOP to stop these messages." - No false urgency such as "only today" or "last chance" unless it is in my facts. - Use only the facts I have given. Do not add prices, discounts, dates or claims.
What you should get back: one short message with a single action and an exit line.
Check: the owner confirms every date and offer. Send it to yourself first and read it on a phone.
Mistakes to avoid
- Budgeting from a blog. Take per-message rates from Meta's rate card or your provider's invoice, with the date.
- Missing the rupee billing deadline. After 1 January 2027, messages from non-rupee accounts of eligible businesses are not delivered.
- Broadcasting to every number you have ever collected. No record of agreement, no message.
- Letting AI rewrite quick replies and saving them unread. A changed timing or price becomes your promise.
- Switching on an AI assistant because the announcement quotes a sales increase. Those figures were published by the company that makes it.
- Using WhatsApp as the order book, the complaint register and the accounts ledger. It is the shopfront. Records belong in a sheet or a system.
Do this week
- Find out which WhatsApp you are on. If it is the Platform, ask your provider three things: is our billing in rupees, what are the current per-message rates by category with GST, and how many messages of each category did we send last month.
- Clean your quick replies with the prompt in this chapter, check every fact, and update the saved set.
- Add the three consent columns to your customer sheet and write your broadcast limit at the top of it.