From the book · Unleash Your Business With AI
Chapter 14: A content engine for a product business
The 4 prompts from Chapter 14, ready to copy, with the chapter's mistakes to avoid and three tasks for this week.
One sheet of facts
Here is everything I have about [product]: the supplier spec sheet text, my notes and our current listing. Customer details are removed. [paste] Arrange this into these fields: Product name, Variants, Materials, Key specifications, Who it is for, Problem it solves, What makes it different, How to use and care, What is in the box, Proof we hold, Never claim, Common customer questions. Rules: - Use only the information I pasted. - If a field has no information, write MISSING. - If two sources disagree (for example the listing says 800 ml and the spec says 750 ml), list it under CONFLICTS TO RESOLVE. Do not choose one. - Point out 3 claims in our current listing that belong under "Never claim" unless we hold proof.
What you should get back: one tidy row, with MISSING where you have nothing and a short list of conflicts.
Check: resolve every conflict from a document or the product itself, never by picking the nicer number.
That's the first one
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- One product, ten captions
- A month planned in one sitting
- Customer questions into posts
- Mistakes to avoid
- Do this week
One product, ten captions
[Paste your business note with the content lines added] Product facts, one row from our facts sheet: [paste] Write 10 captions, one for each angle: 1. Problem it solves 2. Who it is for 3. Gift idea 4. How to use it 5. How to care for it 6. What makes it different (only from the facts) 7. Behind the making 8. Answer to a common customer question from the row 9. Season or festival: [the moment, which I have confirmed] 10. A question to the audience Rules: - Under 70 words each. - First line under 10 words, and it must make sense alone. - One call to action per caption. - Use only facts from the row. If an angle needs a fact we do not have, skip that angle and tell me which fact is missing. - No hype words, no "best", no false urgency, no price or offer unless it is in the row.
What you should get back: up to ten short captions and a note of any angle skipped for want of a fact.
Check: read all ten, pick two or three, and compare every fact against the sheet. Then change the words that do not sound like you. A quick way is to paste the chosen caption with two or three of your past captions and ask for a rewrite in that voice, with every fact kept the same and no new claim added.
A month planned in one sitting
[Paste your business note with the content lines added] Month: [month and year] Channels and frequency: [e.g. Instagram 4 posts a week and daily stories; WhatsApp broadcast weekly] Products to focus on, with facts from our sheet: [paste rows] Approved offers with confirmed dates: [list, or "none"] Moments this month, dates I have confirmed: [list] Top customer questions last month: [list] What worked last month: [e.g. "care-tip carousels got the most saves"] 1. Build a calendar table: Date | Channel and format | Topic and product | Hook and call to action. 2. Mostly useful content. Offer posts only around the approved offers above. 3. For each festival or sale moment, plan a preview before, a main post during and a thank-you after. 4. Every post must rest on a fact from the sheet, a customer question or an approved offer. No invented offers, dates or claims. 5. After the table, give me a shoot list of every photo and video needed, grouped so we can shoot in one session.
What you should get back: a dated calendar and one shoot list.
Check: every offer and date against what you actually approved. Strike any post you cannot trace to the sheet, a question or an offer.
Customer questions into posts
Here are five real questions customers asked about [product]. I have removed all names and phone numbers. [paste the questions] Use only these product facts: [paste the row from the facts sheet] For each question, write a post idea: a hook line, three points that answer it, and a closing line. Simple English. If the facts do not answer a question, write "FACT NEEDED" and say which fact. Do not guess an answer.
What you should get back: five post ideas, some marked FACT NEEDED. Each of those is a gap in your sheet, and probably in your listing too.
Mistakes to avoid
- Asking for captions before the facts sheet exists. You get fluent guesses.
- Leaving the "Never claim" column empty.
- Posting an offer that the owner has not confirmed, or a festival date nobody checked this year.
- Letting an AI image improve the product. A shinier picture is a complaint waiting to arrive.
- Judging content by likes. Count saves, messages started and enquiries, and log where each enquiry came from.
- Publishing a translation no native speaker has read.
Do this week
- Create the facts sheet and fill one row, for your best-selling product, from documents and the product itself. Have the person who knows it best check the row.
- Run the ten-caption prompt on that row. Choose two captions, check every fact and schedule them.
- Put a one-hour monthly planning session in the calendar with the person who handles content, and bring the four inputs to the first one.