From the book · Unleash Your Business With AI
Chapter 12: Marketplaces and quick commerce
The 3 prompts from Chapter 12, ready to copy, with the chapter's mistakes to avoid and three tasks for this week.
Listings from your facts sheet
You are helping me write a marketplace listing. You arrange words. You do not supply facts. Marketplace and category: [e.g. Amazon, Kitchen storage] Category rules, copied from the current style guide: [paste title format, character limits, bullet rules, restricted words] Product facts, from our product facts sheet (the only source of truth): [paste the product's row] Words customers use when they search or ask: [paste list] Write: 1. A title that follows the category format and length limit exactly. 2. Five bullet points. Each starts with a short benefit, then gives the fact that supports it. 3. A product description in short paragraphs. 4. Backend search terms, within the limit, with no words repeated from the title. Rules: - Use only the product facts I pasted. If a common specification is missing, write <<MISSING: name of the fact>> and do not guess. - No price, offer, discount, delivery promise or warranty term unless it is in the facts. - No "best", "No. 1", "guaranteed" or any claim the pasted rules restrict. - No competitor brand names anywhere. After the listing, list every fact you used, one per line, so I can check each against the product.
What you should get back: a title, five bullets, a description, search terms and a checklist of facts, with <<MISSING>> wherever your sheet has a gap.
Check: every line of the checklist against the product in your hand, and the title length against the rule. Fill a <<MISSING>> from a supplier document or your own measurement, never from a competitor's listing.
That's the first one
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- Listings from your facts sheet (2)
- The funnel: find the biggest drop
- Mistakes to avoid
- Do this week
Listings from your facts sheet (2)
Here are three things. Marketplace rules for my category, copied from the current style guide: [paste] Our current listing: [paste title, bullets and description] The product's row from our facts sheet: [paste] Give me three short lists: 1. Anything in the listing that may break the rules I pasted. 2. Any claim in the listing that the facts sheet does not support. 3. Important facts in the sheet that the listing leaves out. Then suggest an improved title and bullets within the rules. Use only what I pasted. Do not add facts. If you are unsure whether something breaks a rule, say so.
What you should get back: three lists and a revised title and bullets. The second list protects you. An unsupported claim is one a buyer can hold you to.
The funnel: find the biggest drop
Below are the funnel numbers for [number] of our products on [marketplace] for [period], copied from our seller reports. There is no customer personal data in them. [paste a table: product, times shown, page views, added to cart, orders, returns] 1. For each product, work out the percentage that moves from each stage to the next. Show the division for every figure so I can check it. 2. For each product, name the stage with the weakest percentage compared with our other products. 3. For each weak stage, list what usually affects that stage on a listing (for example main image, title, bullets, delivery charge) as questions for me to check. Do not tell me the cause. You cannot see the listing. 4. Do not recommend any price, discount or advertising budget. Use only the numbers I pasted. If a number is missing, write "not given".
What you should get back: a percentage for every step with the working shown, one weak stage per product and a short list of questions.
Check: two of the percentages on a calculator. Then open the listing on a phone, as a buyer would, and answer the questions yourself. Fix one thing, wait a full period and compare again.
Mistakes to avoid
- Listing your existing pack on quick commerce without asking whether the channel wants a different size, price point or kit.
- Reporting channel revenue and never the contribution per order.
- Letting AI write a listing from "what such products usually have" and not from your facts sheet.
- Asking an AI assistant for the marketplace's rules. Paste the current style guide yourself.
- Accepting a platform tool's suggested price or ad budget without doing your own arithmetic.
- Changing five things on a listing at once, so you never learn which one worked.
Do this week
- Build the margin sheet for your top product on every channel you sell it on, from last month's settlement reports. Circle the lowest "left for you".
- Run the audit prompt on your best-selling listing with the current category rules pasted in. Fix every unsupported claim it finds.
- Pull the funnel numbers for your top five products, run the funnel prompt and pick one weak stage on one product to fix.