From the book · Unleash Your Business With AI
Chapter 11: How customers find you now
The 3 prompts from Chapter 11, ready to copy, with the chapter's mistakes to avoid and three tasks for this week.
1. Accurate listings
Copy this prompt
Below is the public information about my business as it appears in different places. It contains business details only, no customer data. MASTER RECORD (this is correct): [trading name, address, phone, WhatsApp number, opening hours, weekly off, areas served, what we sell, year established] LISTING 1, [e.g. Google Business profile]: [paste the text] LISTING 2, [e.g. our website contact page]: [paste the text] LISTING 3, [e.g. our trade portal page]: [paste the text] Task: 1. Make a table with three columns: Detail, Which listing differs, What it currently says. 2. List any detail in the master record that is missing from a listing. 3. Do not correct or guess anything. If a listing is unclear, write "unclear".
What you should get back: a short table of mismatches and gaps.
Check: open each listing and confirm the mismatch with your own eyes before changing anything. Make the corrections by hand.
That's the first one
Open the rest, free
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- 2. Real answers to real questions
- 3. Reviews
- Mistakes to avoid
- Do this week
2. Real answers to real questions
Copy this prompt
[Paste your business note] Here are questions customers really ask us, with our approved answers from our FAQ sheet: [paste the question and answer pairs] Task: rewrite each pair for the FAQ page of our website. - Keep each question in the words a customer would type or say. - Answer in the first sentence, in plain English, then add at most two sentences of detail. - Use only the facts in my answers. Do not add claims, awards, numbers or guarantees. - Write [KEEP PRIVATE?] beside any answer that includes a price, a credit term or anything else that changes often. - If two of my answers contradict each other, list them at the end. Do not choose between them.
What you should get back: a clean set of questions and answers, with flags on anything that may not belong in public.
Check: the owner reads every answer before it is published. A wrong answer on your own website is still your promise.
3. Reviews
Copy this prompt
Write three short messages asking a customer who recently received [product or service] from [business name] to leave an honest review on [Google / our website]. - Version 1: very short, for WhatsApp. - Version 2: slightly warmer, naming the product. - Version 3: more formal, for a business customer. The same request goes to every customer. Ask for an honest review, never a five-star one. Do not offer any reward. Under 50 words each.
What you should get back: three short, neutral requests your staff can send after delivery.
Mistakes to avoid
- Paying for a guarantee. No one can promise that an AI answer will name your business, and the research for this book found no controlled test behind any tactic sold for it.
- Keeping your facts only in images and catalogue files. Put timings, service areas and terms in plain text as well.
- Letting old listings rot. A wrong phone number on a forgotten portal page can be repeated to your customer.
- Writing your own reviews, by hand or with AI. The rules bar it, and it spoils the one record buyers trust.
- Filling your site with generic AI articles and claims you cannot support.
- Judging by website visits. Count enquiries and where they came from.
Do this week
- Ask Google and one AI assistant five questions a customer would ask about your trade and your business. Write down every wrong or missing fact.
- Write your master record and correct your Google Business profile and website contact page to match it.
- Add a "How did you find us?" column to your enquiry log and brief your staff to ask every new enquiry.