From the book · Unleash Your Business With AI
Chapter 23: Staying honest, and not getting cheated
The 2 prompts from Chapter 23, ready to copy, with the chapter's mistakes to avoid and three tasks for this week.
What ASCI asks of the advertiser
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Below is a draft [ad / social post / product listing] and the product facts sheet it is based on. Task: 1. List every claim the draft makes about the product, price, offer or results. 2. Mark each claim SUPPORTED (it appears in the facts sheet; quote the line) or NOT SUPPORTED. 3. Flag each of these if present: a review, testimonial or customer quote; a real person's name, face or voice; a before-and-after comparison; a superlative such as "best" or "No. 1"; a certification or guarantee; anything described as made or altered with AI. 4. For each flag, write one question I must answer before this goes out (for example: "Do we have this person's written consent?"). Rules: Do not rewrite the draft. Do not decide whether a label is legally required; I will decide that using the ASCI guidelines and my lawyer's advice. Do not invent facts, sources or approvals. Draft: [paste the draft] Product facts sheet: [paste the facts]
What you should get back: a claim list marked supported or not, a set of flags and a question against each flag.
Check: every NOT SUPPORTED claim is either proved from your records or deleted. Every flag gets a written answer in your labelling register.
That's the first one
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- A payment-verification routine
- Mistakes to avoid
- Do this week
A payment-verification routine
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Help me write a one-page payment verification procedure for my business. I will not share bank details, account numbers or passwords, and you must not ask for them. First ask me these questions one at a time, and wait for each answer: 1. Who in the business can ask for a payment to be made? 2. Who prepares payments and who approves them? 3. Above what amount should a second person approve? 4. How do payment requests normally reach the accounts team? 5. How do we handle new beneficiaries and changes to a supplier's bank details today? Then write the procedure as numbered steps a new accounts executive could follow. It must include: a call-back rule using only numbers already saved in our records; a two-person rule above my amount; a line saying nobody will be scolded for calling back to verify, even when the request is from the owner; and a blank box for emergency contacts that I will fill in by hand. Do not invent bank procedures, legal steps, helpline numbers or time limits. Where you do not know something, write [OWNER TO CONFIRM].
What you should get back: five questions, then a one-page procedure with a few [OWNER TO CONFIRM] gaps.
Check: fill the gaps with your bank and your CA, not with the AI. Test the page once by sending your accounts team a harmless practice request from another number.
Mistakes to avoid
- Believing a label makes a false claim acceptable. Fabricated endorsements and exaggerated results are out, labelled or not.
- Using a famous face "just for one festive post". The Delhi High Court order reached the sellers and the marketplaces.
- Asking AI for a few "sample" reviews to fill a new listing. That is a seller posing as a consumer.
- Verifying a payment request on the same chat. You are asking the fraudster whether he is genuine.
- Treating a video call as proof. At Arup, the CFO and colleagues on the call were digital fakes.
- Running an office where staff fear questioning the owner. That fear is what the fraudster depends on.
Do this week
- Go through your last ten ads and posts. For each one that uses an AI-made person, scene or voice, write one line in a labelling register: what AI made, the label, who decided.
- Sit with your accounts team for fifteen minutes. Save your number and your partners' numbers in their phones, and give them the call-back rule in person.
- Run the payment-procedure prompt, fill the gaps with your bank's guidance, print the page and sign it.